Pop Star Snack Food is a conceptual popcorn company I created as my final project for a Branding Systems class. The brand was born out of an idea for a resealable bag that allows the consumer to take movie theater fresh popcorn wherever they go. So the logo and branding needed to be fun and expressive; to inspire people to take this snack on whatever adventure they find themselves on. The product design is meant to pop (no pun intended) off of grocery store shelves, while the ad campaigns draw viewers into the fun, dynamic brand.
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