The objective of this project was to rebrand an existing media company. I was immediately drawn to my love of sports, and my admiration for the worldwide media mogul Bleacher Report. Like other media outlets, they report on every kind of sport under the sun; but they differentiate themselves by focusing on the human interest behind the scores and statistics. Their branding needs to pop off the screen, and be applicable to social media graphics, merchandise and web articles. The new logo is meant to serve as a badge, like one for a sports club, to reinforce the team mentality of the brand.
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