This is my capstone senior project, the culmination of everything I've learned in college. The genesis of this idea was a desire to build my own brand from the ground up, and a food truck seemed like the perfect way to show off my skills. Ika Ramen (Ika means squid in Japanese) is a conceptual food truck that combines southeast Asian recipes with southern ingredients. A restaurant's brand is uniquely important to bring in customers and build a faithful community. The bold, clean type mixed with the tentacle doodles creates the fun, yet purposeful brand I envisioned when I started dreaming of this project months before the semester started. Ika Ramen forced me to put myself in the mind of the customer and consider what the experience at the truck would be like, from start to finish. I will forever love this project, not only because of what it represents in my career as a designer, but in my life as a whole.
Services
- Brand Design
- Packaging/Product Design
- Truck Wrap Design
- Social Media Design
- Copyrighting
- Merchandise Design
- UI/UX Design
